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Saturday, June 23, 2012

How To Solve The Alan Turing Google Logo Puzzle

Alan Turing’s 100th birthday is today and to honor his life, Google has one of the geekiest and mathematical logos, aka Doodles, I’ve ever seen.

The logo is a representation of the look and functionality of the Turing machine, a machine that was the stepping stone for modern computing. This Doodle asks you to solve the puzzle by completing the Google logo in a pattern of 0s and 1s.

Martin from TagSEO has an outstanding video taking you through the six steps to solve the equation. Here it is:

Turing worked for Britain’s Government Code and Cypher School (GCCS) responsible for German naval cryptanalysis and breaking German codes to help beat them in the war. In 1952, at the age of 39 he was criminally prosecuted in the UK for homosexual acts, which was illegal in United Kingdom at that time. In 1954, just two weeks prior to his 42nd birthday, he died from cyanide poisoning. They said it was a suicide, maybe due to the hormone treatments or depression over the persecution.

Google in November 2010 backed a bid with $100,000 to help purchase some of his papers, so they can be returned to Bletchley Park. Google called Turing “a hero” that was a “pioneer” in the work of algorithms and the development of computer science.

Thursday, May 24, 2012

Optimize Your Blog for SEO and Get Top Search Rankings

Understanding SEO Techniques

You have to understand how search engine optimization (SEO) works if you want to get loads of visitors to your blog or website. When people enter a search term into the worldwide web, the search engine robots crawl every site looking for the most relevant information. Without an understanding of how to make the most of SEO techniques on your blog, people searching for the kind of information, product or service you have, will not even know you exist.

What is SEO/Search Engine Optimization?

Search Engine Optimization is often referred to as SEO. The principle behind good SEO is that it will maximize the chances for your webpage to be listed high in the search engine results. This means your webpage is more likely to get a bigger slice of any traffic searching for a particular term or ‘keyword phrase.’ You can easily increase the chances of your web page ranking high by focusing on good use of keywords, links and relevant content.

Why? Because web pages that contain high quality content based on the search term are considered relevant. Search engines also look favorably on pages that other domains link to (search engine robots believe your site must be relevant if other similar web pages link back to yours). This is called Back Linking.

Getting to understand SEO can seem overwhelming with all the information that is out there so I’ve tried to provide you with some of the fastest and easiest things you can implement immediately to improve your blog’s search engine rankings.

Keyword Checklist for SEO

1. Your article or blog title must have the keyword in the title. It’s best if the keyword shows up near the beginning of the title and the title should be at least three words long, but no longer than six to seven words.

2. Break your article or blog post up with headings. Include your keywords in these headings.

3. Your content should have two to four-percent key word presence. However, don’t be tempted to overload your content with your keywords. If you do, the search engine robots may think your site is a fraud and your rankings can be heavily penalized. These little robots will think you are more concerned with driving traffic than providing high quality content to readers.

4. Write content that is at least 300 words, and even better if it is closer to 500 words.

5. Use your keyword right away in the content. It should show-up within the first 50-100 words and then again in the last 50-100 words.

6. Include an image that has the keywords added into the ALT attribute.

7. Only focus on one keyword or keyword phrase within one article or blog post.

8. Be mindful of keyword proximity. If you’re writing about how to optimize your blog, it’s more valuable if you use the keywords ‘attraction marketing’ without any additional words in-between them than if you use the word ‘attraction’ in the first paragraph then use ‘marketing’ in paragraph two.

9. If your domain name includes your keyword – that’s a bonus.

Avoid These SEO Pitfalls

1. Do not use excessive amounts of unrelated keywords in your text. Doing this tampers with content relevance in search engine results. This activity can demote you in search engine rankings.

2. Don’t use keywords or phrases out of context. This will severely push your web page down in the rankings.

3. Search engine robots severely penalize keyword stuffing (more than 10% of your content is keyword-rich). In fact, this can get you banned from posting online.

How to Use Links to Enhance Your Blog

1. Link your keyword within at least one sentence, to another page within your website

2. Get other websites with relevant high quality content to add your link on their webpage (Remember, this gives search engine robots confidence that your site is relevant).

3. Try to get links to your site from .edu and .gov pages. These are considered more reputable by search engines than .net, .info, .biz and .com websites.

4. The more backlinks the better as long as the sites are similar to yours and reputable.

5. Create new links to your page gradually. If you get more than about 10 links leading to your website at once, the search engines will think you bought them. Remember, search engines want authenticity.

6. Choose websites to link to your page that have a limited number of existing outgoing links. This tells the search engine that your link is most important to the host website.

How NOT to Use Links in SEO

1. Limit Your Links. Google especially, will frown upon too many links in your content. Keep it to less than 100 links.

2. Relationships. Make sure all of the websites you link to remain relevant, up-to-date, and have a good reputation. You don’t want to appear connected to “bad” sites by search engines.

3. Do Not Enter Into Link Exchanges. You may get approached to do ‘link exchanges.’ Avoid these at all costs. This will appear to be a paid relationship and work against you.

What Content Will Optimize Your Blog?

1. Keep your content unique. Don’t copy other people’s articles onto your own site.

2. Post regularly. Search engines LOVE new and regular updates.

3. Where appropriate bold, underline or italicize your keywords. Don’t overdo this or you’ll get penalized but, if done tastefully, it will improve your rankings.

4. When using headings in your article, select the ‘headings’ font.

5. Articles around 500-700 words are ideal. If you have lots more than this to write, think about breaking it up over two or three posts as a series.

Final Thoughts

Most of these tips will help to improve your rankings across all the major search engines – Google, Bing, and Yahoo! SEO can sometimes seem hard to understand at first, but it’s not difficult. The great thing is that when you implement these small changes, you will see an improvement in your rankings and the traffic your site receives.

So there you go. The strategies I use every day to get my blog posts ranking high in the search engines.

Friday, May 18, 2012

Google’s Penguin Update Makes The Wall Street Journal

The Google Penguin Update is now mainstream after The Wall Street Journal covered it in a feature story named As Google Tweaks Searches, Some Get Lost in the Web.

The story interviews a few small business owners who were hit hard by the update. One business owner saw his sales drop to $25,000 this month, down from $68,000 the previous month. Another small website owner saw roughly 30% of his traffic disappear over night. And another lost 20% of their traffic. Most of the article goes through small business owners who lives have changed for the worse due to this update. But there are some stories that lead me to believe they are not directly related to Penguin.

Again, there were several updates last month – Penguin was happened on the 24th. But there were two Panda refreshes, link network penalties, bugs and many more updates.

Even if all those cases were not Penguin related, Penguin is now main stream after hitting a major publication like the Wall Street Journal.

Tuesday, February 28, 2012

The Advantages and Benefits of Contextual Links

Manytimes, it happens that, one is putting all kinds of efforts to help his or her web site get noticed by the google but all efforts go down the drain. In this connection, it can be said that Contextual links are the best way to get ones website noticed by Google. It is a well tried and tested way of increasing the rank of the web sites and bringing the great traffic to the site. Apart from them, it helps the webmaster raise his or her online profile and there is no two opinions about this fact.

Below are some of the outstanding benefits of the purchasing contextual links for one's company web sites.

* There is no gainsaying of this fact that contextual links are all the time regarded as wonderful and natural links by search engines, and by dint of the contextual links within content, one can get great ranking.

* One can get the contextual links for the whole life. This means till the end of the blogs. Most of the companies who sell contextual link guarantee the blogs' life for at least some years. In addition, one can get links for particular niches which one wants and to which one's the web sites of the company belong.

* Actually, when the contextual link is within the post, it is possible that the readers will be keen to browse through the targeted sites within the post instead of those given in the footer or sidebar of a page and this way one can get benefits with some minimal amount of traffic as well.

* Since, it has been seen that there are a number of contextual links that are basically from blogs, these blogs if pinged at blog services, this will beyond any doubt raise the authority rank of the website in that blog services. Apart from, them, this also goes a long way in getting the best page strength to one's web site.

Therefore, if one is having an online company and is in the need of the permanent contextual links of one's preferred niche, then one is recommended to look for some of the contextual advertising services. Apart from them, last but not least, it is always a better idea to bring a group of one mind people together to form reciprocal contextual links and the best part of this reciprocal contextual is that there is no cost involved in this.

Author is an expert in all SEO activities with latest technology methods for link building and has been writing articles and reviews for SEO Services, Contextual Links & Other SEO for many years. He has written many useful articles such as for Online Marketing and much more.

Thursday, February 16, 2012

Discover The Top 5 Affiliate Marketing Mistakes

Affiliate Marketing is one of the most promising ways to make money online. It has so much potential that every one of us is fascinated about affiliate marketing. Moreover as it is free to join in, many affiliate marketers are enthusiastic in joining the affiliate programs to earn money through internet.

As the affiliate marketing programs offer and pay a regular commission more and more people are attracted to it. Work at home moms and students are the main takers of the affiliate marketing as their part-time job. Even some of the people are taking this affiliate marketing as a full fledged profession thereby saying good-bye to their day jobs due to its high income generating potential.

It is true that Affiliate Marketing has a good potential to leave the day jobs, but it has some downfalls too. One should check all the positives and the negatives before joining affiliate marketing business. If one cannot assess the negatives he will instead of making profits may end at losing. That is why it is better to identify the common mistakes and to evade them than to repent in the end.

Conduct A Basic Research: 

Many people want to make a big money through affiliate marketing as fast as possible. So they are attracted towards the banners like HOT. They join the so called HOT affiliate programs and try to promote it. But in reality it doesn't work. You should join the affiliate program which appeals you. The selection should be in accordance to your taste and preferences not for the sake of earnings alone. You should conduct a basic research on that affiliate program and check whether the program is really HOT. You should also check the demand and supply of that product. Making a basic research on selection of the affiliate program will be definitely rewarding.

Joining Multiple Affiliate Programs:

Desire to earn money at a fast pace tempts you to join in multiple affiliate programs. But it is advisable to concentrate on a single affiliate program and to excel in it rather than joining in too many programs and unable to do full justice to them. Concentrate your best efforts in promoting a single affiliate program/product where you can enjoy the better results. Later on, If you think that you are confident enough to handle the multiple affiliate program then you can do that so as to earn multiple sources of income.

Test The Product Before You Promote:

Most affiliates don't test the product before they start promoting. This leads to exaggeration and over selling by which the visitors simply skip it. It is therefore essential to use the product/service for an effective promotion. You should be a live testimonial providing both the pros and cons of that affiliate program thereby you induce the feeling of unbiased ness.

Spending Hundreds of Dollars On eBooks:

Many aspiring affiliate marketers are not aware of the basic concepts of affiliate marketing and purchase many affiliate internet marketing ebooks wasting hundreds of dollars. If you want to get started with affiliate marketing don't worry too much about which ebook you choose. Most of the information you will find on the internet for free, but if you do not have time for it, get any affiliate marketing ebook. The more important part is that you grasp the concept of what affiliate internet marketing is all about and any of the ebook will be able to provide you with that.

Burning Your Fingers With PPC:

PPC may be one of the fastest methods to make money online. If you get things right, pay per click works brilliantly. If you get things wrong, you can lose lots of money fast. So for a newbie it is a difficult task to manage that. First of all get acquainted with the Google Adwords and then use it. Reading the experiences will stop you from making costly errors.

These are the 5 common mistakes many of the affiliate marketers do and are paying greatly for their actions. So one should be very careful and avoid these mistakes and gain the exposure of what the real affiliate marketing is all about. Affiliate Marketing is easy and it really works if done properly.

Monday, February 6, 2012

Basic Of Affiliate Marketing Or an Affiliate Site

Affiliate Marketing Secrets

Today, we can easily create own web site. As long as you have a Computer Access Internet, You will be able to access sites such as Google, using them to provide web site design templates to create a simple personal website. The website will assign you a Uniform Resource Locator (URL) to store the content on your page, while also adding some of these sites want to advertise advertising. In this way, only one or two hours of your pages on the Internet in!

But how to make your site to achieve more function? How to use it profitable traffic to your site? If you are an online affiliate, how do you attract people to your site to buy things? A can simultaneously satisfy the above two kinds of needs and is quite popular method is to Affiliate Marketing (Affiliate Program). This article will introduce what is affiliate marketing, affiliate marketing principles apply to the object and how to use affiliate marketing to make your site benefit from.

What is Affiliate Marketing or Affiliate Site?

Affiliate marketing is also called Affiliate Marketing Network (Associate Program), the Affiliate Web site (Online Merchant Web Site) and the affiliated Web site (Affiliate Web Site) an agreement reached between. Stipulated in the agreement, the latter providing the former users, the former to the latter to pay a commission for this. The affiliated sites to place links to business sites, and in accordance with the two sides agreed to receive advertising in return for payment of fees. Returns are generally disbursed in accordance with the adoption Affiliates (Affiliate) sites the number of visitors into the affiliate Web site or a purchase or other acts of the number of customers to be calculated.

Some are also in accordance with the affiliated Web site to access the affiliate Web site banner ads (Banner Ad) to calculate the number of people. Basically, as long as the affiliate merchant site members can give to bring passenger flow or earnings, business web site, which will be in accordance with agreement between the parties to pay a certain remuneration. The recruitment of affiliates (Recruiting Affiliate) is not only a good way to conduct online sales, but also is a cheap and efficient marketing strategy. In addition, it is a good choice of site promotion.

Affiliate marketing, at least the following three:
* Customer
* Affiliated sites
* Merchant Website

In 1996, Amazon (Amazon.com), CEO and founder JeffBezos (Jeff Bezos) to make affiliate marketing as a network marketing strategy to spread open. Amazon On-line commitment, in accordance with referral and affiliate sites to purchase books or other commodities, the number of profit-sharing commission, in order to attract affiliate website point to Amazon books for sale online, or link. The affiliated sites help only sold by Amazon's other things to do online, including: taking orders, collection, shipped to customers. The results of this strategy victory need more than 500,000 Web site to join them.

Currently, affiliate marketing has been an increasing number of website used by a variety of forms. For many none core E-business the websites to become an affiliate member is engaged in a good way of e-commerce.

Affiliate Program, paid model

Affiliate marketing there are three models of payment:

* Pay according to sales (Based on sales to pay): Amazon's online affiliate marketing program that is paid by sales of a typical example. In such a pay model, only when a customer through the affiliate link to visit the merchant web site members and produce the actual purchase, the affiliate Web site will pay to affiliates. Some merchants, like Amazon, the same line, according to a certain percentage of sales paid; there are also some merchants for each product sold will be paid a certain amount.

* Pay-per-click (The amount of pay-per-click): In this payment model, the affiliate Web site under the affiliate website and click on the link to point to the number of visitors to the affiliate membership fee. Visitors do not need to buy any commodity, but also from affiliate sites log on to the affiliate website and conduct after the act has nothing to do with the Member Web site.

* According to the number of pay-to guide (According to guide the number of payments): Click here to pay-mode operation of the business according to the completion of guidance (i.e., fills out and submits a form) the number of visitors to the affiliate membership fee. This means that the completion of a affiliate site requires visitors to fill out the information, which information can be used as a affiliate Web site sales leads, or as sales leads to sell other companies.

There are also some other payment model. Basically, the affiliate marketing program, merchants will select their best behavior as a basis for payment, and then transfer to their affiliate sites the occurrence of this behavior, the number of clients paid to affiliated members.

Several basic pay in the above model, derived from some other more prevailing payment mode:
* Two-tier affiliate program(Two-Tier Program): two-tier affiliate program structure and Amway, Avon and other companies used in multi-layer direct marketing (also known as "network marketing", is a development on behalf of salespeople and commissioned salespeople sell and profit from marketing) is similar to the organizational structure. In this payment model, affiliate membership is not only the sales from its Web site, click on or get a commission to guide behavior, but also its development, and point to cascade under the affiliate Web site is a member of sales, clicks or get a commission to guide behavior.

* The residual income affiliate program(Residual Program): This affiliate program provided that if the members from the affiliate web site visitors to enter the affiliate Web site to purchase products at the affiliate Web site or services, a continuous, affiliate members can thus continues to be a commission. Many customers get from regular income (such as monthly service fee charged) of online merchants to use more of this affiliate program.

In addition, there are a few shows by the number of affiliate programs pay. The implementation of these programs (also known as pay-per-view program of visits) companies only in view of its banner ads the visitors visits to the Member to pay a commission. This pattern often does not fully equipped with the structure of affiliate marketing, just as a traditional advertising and marketing to operate. Compared with traditional advertising, affiliate network marketing advantage only when an affiliate member of the business produced the desired results, the merchant fees are allowed.

While the advertisers, the traditional advertising (for example, that you see on television advertising and a number of banner ads on the Internet) and risk is relatively larger. Because in the traditional advertising model, they do the ads cost effectiveness is uncertain. If your ad is greater than the benefits to the company advertising costs, advertising even if successful; but if the benefits of advertising than advertising costs, the company can only resign to fate. In affiliate marketing, online business is only valid when paid in the ad. Thus, significantly reduced the risk of advertisers. It is precisely because of this, one would like to contract for advertising sites, in order to join affiliate marketing is far more direct way of advertising is much easier to find advertisers.

How to manage affiliate marketing or affiliate software?

Conceptually speaking, affiliate marketing, it seems quite simple; However, to ensure its smooth operation, people need to do a lot of work behind the scenes. In order to truly grasp the affiliate members of the commission amount, the need for someone to track websites visited by members of the actual situation of a affiliate website.

According to the different payment models may need to determine:

* Affiliate membership in a particular site and click to enter the number of merchant sites
* Members through an affiliate site links into the affiliate website and on the website shopping or perform other acts of the expected number of clients
* In the affiliate members of the website of a affiliate website published the number of banner ads

In addition, merchants and affiliate tracking between members of the original agreement to ensure that the latter received a deserved commission.

Whether a merchant Web site to recruit affiliates, or affiliates to identify interested in affiliate marketing programs are a lot of work needs to be done. However, there are still many companies that take the time to personally manage members are quite worth it, therefore, as tirelessly as the Amazon, the pro-force into it. Although these companies the entire process of marketing the program and in full control of the commission paid on time, they are still able to attract a large number of franchisees.

Because their conditions of membership in terms of a zero risk or zero cost, that is, affiliates can link to websites to make money just doing a good job. However, for many sites, recruiting members, or join an affiliate business websites are pieces of time-consuming and laborious task. Web site owners and many have little confidence in the commission calculation of the amount of commercial sites.

Tuesday, January 24, 2012

Google SEO Updates: Link Building And Content


One thing that is true is marketers want to rank high in the search engines, especially Google. Google is the dominating search engine right now and everyone wants to dominate within it. However, there are many people who are not aware of what needs to be done in order to make that campaign a success. Most of us want to take on this spirit of instant gratification and not do the things that will give them the best chance to get at the top. There are two main components that go into making SEO a success with Google. These two components are link building and content.

Link building is one of the most overlooked strategy in the world. you have to understand that without link building, you don't establish any credibility to your site. The more relevant sites you have in your website, the better off you will be in the long haul. However, if you have a bunch of sites that are irrelevant or they are just sites that are flooded with AdSense ads and low quality content on the site, then that will pull down the value of your site. In addition to this, your link building campaign has to be specific as well. In other words, you need to choose the most effective and the most convenient strategy in order for you to establish a system for your business. Even if you need to pay to share links through a link sharing site. Overall, link building should be something that all marketers take seriously because Google has tightened their terms and conditions as far as their spiders reading sites with not only good content but also relevant links on the site as well.

Whenever people think about content, the first thing that comes to mind is article writing, blogging and press releases and SEO. However, the first thing that you should be thinking about is the richness of your content. In other words, as the cliche goes, you have to write "good" content. But what is good content? What exactly does that mean for Google? Well the bottom line is you have to write to help Google, as well as other search engines be able to find your site through multiple keywords. If you understand how to utilize your keywords effectively, you will be able to add your keywords without making the content look like you are throwing the keywords in there. This is key because Google's spiders are smart enough to know how to identify when someone's content is just spamming the engines. That is probably why you don't see your articles or other content anywhere in Google, or it's on the 5th page somewhere.

The best thing that you can do for yourself is make sure that you are aware of the many SEO updates that are out there on the web. You can make this daily, weekly or monthly, but you need to keep yourself ahead of what is going on so you don't get caught in the web of confusion and frustration. In addition, you don't need to follow any guru that makes you pay for information that you can easily find online yourself. I know that this is hard to believe but you should think about all of the material that you have bought, telling you to follow each step to the thread, and you still haven't gotten anywhere. If you put some of these SEO Gurus together, you will find that they are all saying the same thing or in many cases either working together, or have copied material from someone else anyway.

So you need to have a source to go to so that you can get accurate updates on the internet marketing industry as well as technological information as well. My blog has plenty of this information and it gets updated everyday. You can leave comments and ask questions to me directly. Follow the link and read some articles and leave comments and suggestions to the page.