Get Best 3 Ways to Begin Aligning Your PPC & SEO Strategies

Paid and organic search are the peanut butter and chocolate of the digital marketing world. One is good without the other, but when you put them together the combination is incredible. However, many search marketers, and brands today never create that powerful combination (at least on purpose).

For the third year in a row I took a look at a set of keywords to understand how many brands have listings in both paid and organic search. They keyword set has remained the same all three years across the various verticals.

In a year that had a significant amount of search marketing evolution (think Google Panda/Penguin and the Knowledge Graph) the amount of overlap between paid and organic search didn't change much.

PPC/SEO Brand Overlap Ratio Year Over Year Change

The data below looks at what brands appear in the paid and organic space. The key highlights indicate:

• Only consumer travel has consistently increased their overlap for three years in a row. Travel has been a sector that has seen some pressure over the last few years as the economy struggles. It has potentially led to fewer players, as well as a more coordinated strategy.

• Retail took its first drop. We noticed a lot more Google shopping results for this keyword set than ever before. This has a lot to do with the change in Google shopping to paid service, as well as continued proof that brands need to be found in various channels vs. being reliant on a few.

• Overall the amount of brands that appear in both paid and organic search has remained consistent over the past three years around 17 percent.

Optimize Your Blog for SEO and Get Top Search Rankings

Understanding SEO Techniques

You have to understand how search engine optimization (SEO) works if you want to get loads of visitors to your blog or website. When people enter a search term into the worldwide web, the search engine robots crawl every site looking for the most relevant information. Without an understanding of how to make the most of SEO techniques on your blog, people searching for the kind of information, product or service you have, will not even know you exist.

What is SEO/Search Engine Optimization?

Search Engine Optimization is often referred to as SEO. The principle behind good SEO is that it will maximize the chances for your webpage to be listed high in the search engine results. This means your webpage is more likely to get a bigger slice of any traffic searching for a particular term or ‘keyword phrase.’ You can easily increase the chances of your web page ranking high by focusing on good use of keywords, links and relevant content.

Why? Because web pages that contain high quality content based on the search term are considered relevant. Search engines also look favorably on pages that other domains link to (search engine robots believe your site must be relevant if other similar web pages link back to yours). This is called Back Linking.

Getting to understand SEO can seem overwhelming with all the information that is out there so I’ve tried to provide you with some of the fastest and easiest things you can implement immediately to improve your blog’s search engine rankings.

Keyword Checklist for SEO

1. Your article or blog title must have the keyword in the title. It’s best if the keyword shows up near the beginning of the title and the title should be at least three words long, but no longer than six to seven words.

2. Break your article or blog post up with headings. Include your keywords in these headings.

3. Your content should have two to four-percent key word presence. However, don’t be tempted to overload your content with your keywords. If you do, the search engine robots may think your site is a fraud and your rankings can be heavily penalized. These little robots will think you are more concerned with driving traffic than providing high quality content to readers.

4. Write content that is at least 300 words, and even better if it is closer to 500 words.

5. Use your keyword right away in the content. It should show-up within the first 50-100 words and then again in the last 50-100 words.

6. Include an image that has the keywords added into the ALT attribute.

7. Only focus on one keyword or keyword phrase within one article or blog post.

8. Be mindful of keyword proximity. If you’re writing about how to optimize your blog, it’s more valuable if you use the keywords ‘attraction marketing’ without any additional words in-between them than if you use the word ‘attraction’ in the first paragraph then use ‘marketing’ in paragraph two.

9. If your domain name includes your keyword – that’s a bonus.

Avoid These SEO Pitfalls

1. Do not use excessive amounts of unrelated keywords in your text. Doing this tampers with content relevance in search engine results. This activity can demote you in search engine rankings.

2. Don’t use keywords or phrases out of context. This will severely push your web page down in the rankings.

3. Search engine robots severely penalize keyword stuffing (more than 10% of your content is keyword-rich). In fact, this can get you banned from posting online.

How to Use Links to Enhance Your Blog

1. Link your keyword within at least one sentence, to another page within your website

2. Get other websites with relevant high quality content to add your link on their webpage (Remember, this gives search engine robots confidence that your site is relevant).

3. Try to get links to your site from .edu and .gov pages. These are considered more reputable by search engines than .net, .info, .biz and .com websites.

4. The more backlinks the better as long as the sites are similar to yours and reputable.

5. Create new links to your page gradually. If you get more than about 10 links leading to your website at once, the search engines will think you bought them. Remember, search engines want authenticity.

6. Choose websites to link to your page that have a limited number of existing outgoing links. This tells the search engine that your link is most important to the host website.

How NOT to Use Links in SEO

1. Limit Your Links. Google especially, will frown upon too many links in your content. Keep it to less than 100 links.

2. Relationships. Make sure all of the websites you link to remain relevant, up-to-date, and have a good reputation. You don’t want to appear connected to “bad” sites by search engines.

3. Do Not Enter Into Link Exchanges. You may get approached to do ‘link exchanges.’ Avoid these at all costs. This will appear to be a paid relationship and work against you.

What Content Will Optimize Your Blog?

1. Keep your content unique. Don’t copy other people’s articles onto your own site.

2. Post regularly. Search engines LOVE new and regular updates.

3. Where appropriate bold, underline or italicize your keywords. Don’t overdo this or you’ll get penalized but, if done tastefully, it will improve your rankings.

4. When using headings in your article, select the ‘headings’ font.

5. Articles around 500-700 words are ideal. If you have lots more than this to write, think about breaking it up over two or three posts as a series.

Final Thoughts

Most of these tips will help to improve your rankings across all the major search engines – Google, Bing, and Yahoo! SEO can sometimes seem hard to understand at first, but it’s not difficult. The great thing is that when you implement these small changes, you will see an improvement in your rankings and the traffic your site receives.

So there you go. The strategies I use every day to get my blog posts ranking high in the search engines.

Google’s Penguin Update Makes The Wall Street Journal

The Google Penguin Update is now mainstream after The Wall Street Journal covered it in a feature story named As Google Tweaks Searches, Some Get Lost in the Web.

The story interviews a few small business owners who were hit hard by the update. One business owner saw his sales drop to $25,000 this month, down from $68,000 the previous month. Another small website owner saw roughly 30% of his traffic disappear over night. And another lost 20% of their traffic. Most of the article goes through small business owners who lives have changed for the worse due to this update. But there are some stories that lead me to believe they are not directly related to Penguin.

Again, there were several updates last month – Penguin was happened on the 24th. But there were two Panda refreshes, link network penalties, bugs and many more updates.

Even if all those cases were not Penguin related, Penguin is now main stream after hitting a major publication like the Wall Street Journal.

The Advantages and Benefits of Contextual Links

Manytimes, it happens that, one is putting all kinds of efforts to help his or her web site get noticed by the google but all efforts go down the drain. In this connection, it can be said that Contextual links are the best way to get ones website noticed by Google. It is a well tried and tested way of increasing the rank of the web sites and bringing the great traffic to the site. Apart from them, it helps the webmaster raise his or her online profile and there is no two opinions about this fact.

Below are some of the outstanding benefits of the purchasing contextual links for one's company web sites.

* There is no gainsaying of this fact that contextual links are all the time regarded as wonderful and natural links by search engines, and by dint of the contextual links within content, one can get great ranking.

* One can get the contextual links for the whole life. This means till the end of the blogs. Most of the companies who sell contextual link guarantee the blogs' life for at least some years. In addition, one can get links for particular niches which one wants and to which one's the web sites of the company belong.

* Actually, when the contextual link is within the post, it is possible that the readers will be keen to browse through the targeted sites within the post instead of those given in the footer or sidebar of a page and this way one can get benefits with some minimal amount of traffic as well.

* Since, it has been seen that there are a number of contextual links that are basically from blogs, these blogs if pinged at blog services, this will beyond any doubt raise the authority rank of the website in that blog services. Apart from, them, this also goes a long way in getting the best page strength to one's web site.

Therefore, if one is having an online company and is in the need of the permanent contextual links of one's preferred niche, then one is recommended to look for some of the contextual advertising services. Apart from them, last but not least, it is always a better idea to bring a group of one mind people together to form reciprocal contextual links and the best part of this reciprocal contextual is that there is no cost involved in this.

Author is an expert in all SEO activities with latest technology methods for link building and has been writing articles and reviews for SEO Services, Contextual Links & Other SEO for many years. He has written many useful articles such as for Online Marketing and much more.

Google SEO Updates: Link Building And Content

One thing that is true is marketers want to rank high in the search engines, especially Google. Google is the dominating search engine right now and everyone wants to dominate within it. However, there are many people who are not aware of what needs to be done in order to make that campaign a success. Most of us want to take on this spirit of instant gratification and not do the things that will give them the best chance to get at the top. There are two main components that go into making SEO a success with Google. These two components are link building and content.

Link building is one of the most overlooked strategy in the world. you have to understand that without link building, you don't establish any credibility to your site. The more relevant sites you have in your website, the better off you will be in the long haul. However, if you have a bunch of sites that are irrelevant or they are just sites that are flooded with AdSense ads and low quality content on the site, then that will pull down the value of your site. In addition to this, your link building campaign has to be specific as well. In other words, you need to choose the most effective and the most convenient strategy in order for you to establish a system for your business. Even if you need to pay to share links through a link sharing site. Overall, link building should be something that all marketers take seriously because Google has tightened their terms and conditions as far as their spiders reading sites with not only good content but also relevant links on the site as well.

Whenever people think about content, the first thing that comes to mind is article writing, blogging and press releases and SEO. However, the first thing that you should be thinking about is the richness of your content. In other words, as the cliche goes, you have to write "good" content. But what is good content? What exactly does that mean for Google? Well the bottom line is you have to write to help Google, as well as other search engines be able to find your site through multiple keywords. If you understand how to utilize your keywords effectively, you will be able to add your keywords without making the content look like you are throwing the keywords in there. This is key because Google's spiders are smart enough to know how to identify when someone's content is just spamming the engines. That is probably why you don't see your articles or other content anywhere in Google, or it's on the 5th page somewhere.

The best thing that you can do for yourself is make sure that you are aware of the many SEO updates that are out there on the web. You can make this daily, weekly or monthly, but you need to keep yourself ahead of what is going on so you don't get caught in the web of confusion and frustration. In addition, you don't need to follow any guru that makes you pay for information that you can easily find online yourself. I know that this is hard to believe but you should think about all of the material that you have bought, telling you to follow each step to the thread, and you still haven't gotten anywhere. If you put some of these SEO Gurus together, you will find that they are all saying the same thing or in many cases either working together, or have copied material from someone else anyway.

So you need to have a source to go to so that you can get accurate updates on the internet marketing industry as well as technological information as well. My blog has plenty of this information and it gets updated everyday. You can leave comments and ask questions to me directly. Follow the link and read some articles and leave comments and suggestions to the page.

What is Social Bookmarking ?

Social bookmarking is a way for many internet users to save, organize and manage web page addresses for future use. This is done with the help of metadata.

Meta Data :-

Metadata is basically data about data, or as the online dictionary states: "Information that describes the content, quality, condition, origin, and other characteristics of data or other pieces of information"

Social Situations :-

In a social bookmarking situation, users can store information about a certain websites they want to remember or share with others. These links can be shared publicly, privately or between members of a particular group.Most of the social bookmarking administrators encourage users to organize their links with tags that they themselves create. These are informal tags as opposed to the browser-based function of folders and tags.

History :-

The idea of social bookmarks dates all the way back to 1996 when iList was launched. Over the next several years, the concept would become more and more competitive. Then in 2003, del.icio.us created tagging and the rest as they say is history.

Pluses :-

As the practice of bookmarking has increased, search engines are recognizing the benefits of bookmarking over other web crawling techniques like spiders. Spiders are an automated program, which tries to determine the usefulness of a site based on algorithms. A bookmark however is an actual human being who has visited the site and determined that there is something of value content wise and would like to visit the site again in the future.

Minuses :-

The down side of this method of determining a sites usefulness is ironically the same as its strength. With human users, you have a variety of language uses, misspelling of words, antonym usage as well as many other issues. For instance a user may use similar and alternating tags for the same site and there is no mechanism to differentiate between them.

SEO Information - To Track Search Engine Optimization Activities

Optimizing your website so as to gain huge traffic continuously, needs much amount of your time and effort. It can not be achieved in a quick time. It can not be obtained in a quick time. It needs appropriate planning in finding out the best possible ways to appeal to readers to your web page. If you fall short to boost our web page more often, then the outcome will not be much valuable for you.

It's always better to bring up to date ourselves with the newest SEO information available. Every now and then, a better technique changes which establishes very much beneficial to create your web page look for engine-optimized. Looking dip into the information available on the current SEO information and applying the same for your web page can confirm better for your web page. You may discover inconsistent ideas at times but significantly you will be able to soak up lots of knowledge on the newest SEO information.

In obtain to create a web page completely look for engine-optimized, it is recommended to follow an simple design with a standard website along with quickly readable site catalog. By this way, google and people will be able to discover your web page quickly.

The key terms chosen for using in the web page also chooses whether the web page will achieve to obtain higher ratings in the various google or not. Now days, the ideal key terms for your particular web page is quickly available either for free or by spending a little bit. Often, it's also becomes readily available out the appropriate key terms on your own.

The determining factor in creating a web page seo helpful is its items along with appropriate using key terms. A web page rich in items can confirm very much useful. The uses of key terms in a particular content of the web page need to be within limit. Else, these internet sites can be even prohibited by the various google or can be ignored by the many readers checking out the internet sites.

Summarizing the above information, it can be said that as a way to get found by google, it's vital to apply the basic SEO techniques. The preferred outcome is determined by how you will be able to create your web page seo helpful. Get acquired about the various SEO information regularly and try to use in your own web page successfully which will definitely confirm advantage for your web page.

SEO - Get Traffic With Old Blog Posts

Are your old content not getting much web page views? This is normally real if you are pretty new to blogging and site-building. Your very first several content usually get little to no visitors at all. This is because of very bad search engine optimization (SEO) approach that was used. The subject to your first document might have been "Hey... I'm New To This", and that is not excellent SEO.

Some individuals might think that the best way to improve visitors to old content is basically uploading them to internet websites. Bad idea! You can possibly get prohibited especially if the document is like two a long time of age for example, and people visitors can get mad because they like to see new products. I recommend you keep away from this technique.

What should you do? You should interlink all your content together, but create sure they are appropriate. If your new writing is about traveling by air cattle, and you have described about traveling by air cattle before in the last, then you should weblink to that with appropriate keywords backlinks. This is one of the aspects in SEO to create internet websites on your site site achieve greater rankings. Exterior connecting from other websites are always better than inner, but every little element number when it comes to SEO.

Interlinking your content will complete the backlinks to create all your old content achieve greater rankings in google seo. Take a few time of your time and effort, and look over everything in your site site. Neglecting this easy procedure is a big error for newbies who think little information do not issue. Everything number in SEO to improve more visitors to your site site.

Sumer Singh has a passion to help others succeed for free. He identifies excellent results with regards to how many individuals he can help rather than how much income he can create.

How to Increase Web Site Traffic Fast

Every writer or blogger to write on the internet think that Internet users click on their articles or blogs, and read his article, and add a web site traffic. But there is little he knows more about website traffic and how to create one of his articles, which would enable him to make more people visit the blog or article. The following are some ways to promote your site, attracting more visitors to their website:

1. Use keywords generously: Try to use keywords in your article as much as possible without compromising the relevance of keywords. For example:. If you write an article on the gym equipment and tools, the key word is likely "exercise equipment" or "fitness tools" As the slogan of today, it is best to use these keywords in your article to at least five to six times in the article or what keyword density requirements of article are.

What is the density of words does is it increases the chances of a blog or article appears in the top ten on the list that is generated when a person uses the keyword in a search engine. A person looking for gym equipment will certainly be of type "gym equipment" in the search engine and there is a very good chance of your article, which appears in the top ten search results because of the use of words ".

2. Write something unique: This is a good way to attract more visitors to your blog. Write something unique and something that people are more or less likely to write elsewhere on the Internet. You do not need a genius to this method of generation of higher clicks to your blog, but should have some knowledge that is not accessible to most people on the Internet. This will undoubtedly increase the number of visitors to your blog.

3. Create layout for your blog: You can not build a house without a plan. Similarly, should not create a blog without a plan, too. One must ensure that the structure of a blog so that all information presented in the blog is the most user-friendly and enjoyable so that not only do you get to use and very easy to find information, but also to ensure that he visit the blog on a regular basis in the future.

4. Good content: Finally, the only thing that really determines the number of visitors to your blog is good content. It does not matter how many tricks you have used to increase site traffic, but if the content is not good, there would not have much traffic to your blog in the long run. Good content is like the main course of your meal, and the structure of keywords blog or article is as desserts and snacks. To increase web site traffic and maintain that over a period, it must rely on good content.